principal
Grant Martin
Grant Martin has over 25 years’ experience conducting market research and providing critical recommendations for retail and other real estate uses. An excellent communicator, Grant effectively drives strategy through a combination of deep market understanding and thorough data analysis. He has presented meaningful and actionable recommendations to CEOs and CFOs, corporate real estate committees, city councils and economic development boards, and industry associations. Grant understands that clients need tailored, cost-effective methodologies that drive true value for their organizations.
For over 10 years, Grant developed and led new store forecasting strategy, property portfolio optimization, and location-based analytics for Target Corporation. Most recently as Director of Regional Market Analysis, Grant and his team owned the geographic infrastructure and provided key data and market intelligence that drives successful location strategy for the organization. His analytic team conducted location-based studies on sales, guest segmentation, competitive impacts, and other areas critical success. Grant also managed regional market planning teams for Target, directing retail market research in a wide variety of markets across the United States and Canada and overseeing market strategy, sales forecasts, and site opinions for new stores and re-investments. He developed methodology, forecasted new stores, and coordinated market review trips with C-Suite level executives. He frequently presented new store proposals and market strategy to Target’s executive leadership team.
Prior to coming to Target, Grant was Director of Market Research at Clifton Larson Allen, where he consulted with senior living and healthcare clients, estimating demand and providing strategic recommendations. He also conducted a wide variety of research for real estate uses at Maxfield Research Inc., including studies for multifamily, single-family, office, industrial, hospitality and mixed-use projects.
Grant is a member of the International Council of Shopping Centers and the Minnesota Shopping Center Association, where he serves on the Research Committee. He is a licensed real estate broker in Minnesota.
Grant lives in Saint Paul, Minnesota, with his wife and two daughters. He likes seeing live music, cooking, and dragging his family on camping adventures.